Robert Nitschmann
Art Direction & AI Content Systems.

I take complex things and make them something people feel. Brand systems, 3D worlds, the tools behind them.

Now playing: Generad — the AI content system I built at Deutsche Dienstrad. One brief in, a whole campaign out. On brand.
Same logic, applied to me
My CV, your brand.

Generad turns brand rules into finished documents. Try it on me: pick your colours and my CV sets itself in your brand.

Try a brand
Mode
Type
Shape
Logo (optional)
Brand Identity — 2025
Deutsche Dienstrad Plattform

A 3D world built to make a complex B2B platform instantly tangible. Scroll to open it up — layer by layer.

SCROLL
Robert Nitschmann
Who is Robert Nitschmann?

I work across 3D, motion and design. What connects them is the idea behind them. At Deutsche Dienstrad I lead the creative team on its campaigns and build the systems behind them. Every brief starts with one question: what if?

My process starts with a simple question
What if?
Level 1 · Brief · Deutsche Dienstrad, 2025
“The sales team needs better slides. Nobody gets the platform from the deck.”
Walk the map:←→or click a level
StartThe brief
Better slidesThe expected answer
An infographicAlso expected
Done. Fine.
What if?The better route
What if nobody needed slides?
What I did
No deck. A world.Every system of the platform, in 3D.
Use ← → or click a level. Every one shows where that answer leads.
Range of Practice
One Eye,
Many Crafts.
Brand Identity
Deutsche Dienstrad Plattform
View Project ↗
A 3D world built to make a complex B2B platform instantly tangible.
AI Design System
Generad.
AI content, on brand.
View Project ↗
Reel, deck, flyer, whitepaper and motion. Always on brand.
Executives in Oil
Fine Art
Executives in Oil
View Project ↗
Portraits in oil of the people who lead.
References
In good
company.
Open to Full-Time Opportunities

Looking for
the right team.

I'm currently open to full-time roles in art direction and AI content systems. If you think we'd work well together, I'd love to hear from you.

E-Mail[email protected]
↗
LinkedIn/in/robert-nitschmann
↗
Instagram@notmy_safespace
↗

Selected
Projects.

Art direction, design, AI systems, fashion and fine art.

Robert
Nitschmann.

Art Direction & AI Content Systems — Würzburg, Germany

Robert Nitschmann

I work across 3D, Motion and Design – what connects them is the idea behind them. I think in systems and narratives – how things are constructed and how they make people feel. At Deutsche Dienstrad I lead the creative team on its campaigns – copy, video and social – and build the systems behind them.

My process starts with a simple question: what if? Every brief becomes a starting point for exploration – first translated into a broader vision, before shaping it into a more clear direction.

Rather than focusing on a single discipline, I’m interested in how ideas take shape across different media. Whether developing a brand, shaping a campaign, creating a film concept, or building a digital experience, I’m driven by the challenge of turning complexity into something intuitive, memorable, and visually compelling.

Originally trained in Fashion Design at HTW Berlin, I developed an early understanding of form, composition, and visual storytelling. After entering the fashion industry, my path gradually shifted toward creative direction, where strategy, design, technology, and communication come together.

Alongside my professional work, I maintain an active practice in classical oil painting, a discipline that continues to influence how I think about light, composition, and visual perception. Today, I combine these foundations with emerging tools such as AI, alongside 3D and motion design, all while keeping the core idea at the center of the work.

Experience
10/2024 — Present

Art Director

Deutsche Dienstrad · functional lead of the creative team

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  • Lead the creative team (copy, video, working student) through the year’s campaigns – from concept to production.
  • Steer external partners: the agency and crew on the nationwide brand film, the 3D agencies for the platform world, freelancers for motion and photo, print production.
  • Developed the new corporate design and the guidelines the team and agencies work by.
  • Art direction of brand communication across digital and print: key visuals, social media, motion, performance marketing, employer branding.
  • Built and rolled out an AI-based content production system (Generad) for the marketing team: decks, social, flyers, whitepapers and motion in the corporate design – production time per format cut many times over.
  • Characters, wardrobes and briefings for the brand film, on set and in post.
02/2022 — 10/2024

Graphic Designer

Q/S by s.Oliver, Rottendorf

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  • Designed all-over prints, placement prints, trims, and graphic concepts for main, capsule, and fast-track collections.
  • Created technical documentation in PLM and supported sample evaluation in collaboration with design and product development teams.
  • Developed visual concepts and assets for digital and print marketing channels.
  • Collaborated with international suppliers and merchandising teams throughout the product development process.
  • Capsule collection with German singer ELIF, including the launch event; packaging development for several Lidl special collections.
08/2020 — 09/2020

Freelance Graphic Designer

DAMUR GmbH, Berlin

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Developed print designs for DAMUR’s 008 #TRAVELWEAR collection, presented at Taipei Fashion Week 2020.
03/2020 — 07/2020

Internship

DAMUR GmbH, Berlin

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Supporting creative and product development processes across fashion, branding, and communication. Gaining hands-on experience in graphic design, marketing, prototyping, and product development.
Early Jobs
01/2016 — 07/2016

Sales Associate

American Apparel, Stuttgart

11/2014 — 10/2015

Concierge

Imperial London Hotel, London

Education
2016 — 2021

B.A. Fashion Design

HTW Berlin, Berlin

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Studied fashion design with a focus on concept development, material exploration, and the relationship between form, body, and communication.
Download CV (PDF) ↗

What I bring.

Visual Thinking
Reducing complexity to its essential form.
Art Direction
Building cohesive visual worlds across media.
Motion & 3D
Using movement and space to communicate ideas.
AI & Creative Technology
Expanding creative possibilities through AI-driven workflows and rapid iteration.
Creative leadership
Leading a small team and external partners through a campaign: brief, direct, deliver. And building the systems that keep everyone on brand when I’m not in the room.
Tools & Software
Adobe IllustratorPhotoshopInDesignBlenderDaVinci ResolveClaude.ai

Looking for
the right team.

I'm currently open to full-time roles in art direction and AI content systems. If you think we'd work well together, I'd love to hear from you.

E-Mail[email protected]
↗
LinkedIn/in/robert-nitschmann
↗
Instagram@notmy_safespace
↗
Say hello.
Message sent — I'll be in touch soon.

Impressum

Angaben gemäß § 5 DDG

Robert Nitschmann

Kontakt

E-Mail: [email protected]

Verantwortlich für den Inhalt

Robert Nitschmann

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